Ikinoii
Identity and website for Ikinoii Japanese restaurant. We wanted the identity to compliment the food served in the restaurant to subliminally tie the two together, we did this by researching the most common colours found in the food that will be served in the restaurant and applied them boldly into the identity. The usage of black as the base colour is to allow the colours of the food to standout in the dining experience. The circular logo represents the plate, bowl and cups used in the restaurant and is implemented onto the edges of those to create an association between dining and the Ikinoii identity.