Nike78 is an exciting new project created by Paul Jenkins and Inspired by Nike. 78 creatives were each given a pair of Nike trainers using sport as an inspiration to challenge their function. Using the idea of motion and energy in sport our outcome for the brief is titled 'GO!'. The components of the trainers explode in a sudden burst of energy representing the start of a race.

http://www.nike78.co.uk/matt-keers/

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